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Copywriting Third Edition : Successful writing for design, advertising and marketing

By Gyles Lingwood

Copywriting Third Edition : Successful writing for design, advertising and marketing

Only 1 item left in stock
Description
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
240
Release Date:
2022-10-18
Publication Date:
2022-09-08
Publisher:
L. King
Languages:
Original: English
ISBN10:
1529420245
ISBN13:
9781529420241
GPSR Manufacturer Reference:
[email protected]
Weight:
700 g
Height:
25 cm
Width:
17 cm
Thickness:
1.9 cm
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Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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