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Enchantment

By Guy Kawasaki

Enchantment Law

Enchantment

Only 2 items left in stock
Description
'Read this book to create a company as enchanting as Apple' Steve Wozniak 'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson How to Win Friends and Influence People for the digital age ---------------------------------------------------------- Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people. In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions. ---------------------------------------------------------- 'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
240
Release Date:
2012-04-05
Publication Date:
2012-04-05
Publisher:
Puffin Classics
Languages:
Original: English
ISBN10:
0241953650
ISBN13:
9780241953655
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
0
Weight:
228 g
Height:
131 cm
Width:
200 cm
Thickness:
22 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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