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The Creation of the Extraordinary

By Hannes Gurzki

The Creation of the Extraordinary Law

The Creation of the Extraordinary

0 - Default Title
Description
Luxury is as old as humankind and has sparked multiple debates throughout of history. In today¿s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
264
Release Date:
2020-02-21
Publication Date:
2020-02-21
Publisher:
Springer VS
Languages:
Original: English
ISBN10:
3658295376
ISBN13:
9783658295370
GPSR Manufacturer Reference:
[email protected]
Weight:
346 g
Height:
148 cm
Width:
210 cm
Thickness:
15 cm
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