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Influencer Marketing

By Lauren Gurrieri

Influencer Marketing

By Lauren Gurrieri

0 - Default Title
Description
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact.
The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Product details
Edition:
1
Number of Pages:
270
Release Date:
2024-12-16
Publication Date:
2024-12-16
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032907185
ISBN13:
9781032907185
GPSR Manufacturer Reference:
[email protected]
Weight:
650 g
Height:
175 cm
Width:
250 cm
Thickness:
19 cm
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