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Driving Digital Strategy

By Sunil Gupta

Driving Digital Strategy Media & Communication

Driving Digital Strategy

Only 3 items left in stock
Description
Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.--
Product details
Number of Pages:
288
Release Date:
2018-08-14
Publication Date:
2018-08-14
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
163369268X
ISBN13:
9781633692688
Weight:
560 g
Height:
164 cm
Width:
242 cm
Thickness:
27 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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