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The End of Competitive Advantage

By McGrath, Rita Gunther

Product Image: The End of Competitive Advantage

The End of Competitive Advantage

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Description
A strategy expert takes on one of most fundamental and recognized notions in strategy: sustainable competitive advantage. McGrath defines the new transient lifecycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy.
Product details
Edition:
illustrated
Number of Pages:
240
Release Date:
2013-06-04
Publication Date:
2013-06-04
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1422172813
ISBN13:
9781422172810
Weight:
496 g
Height:
161 cm
Width:
241 cm
Thickness:
27 cm
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