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Content Marketing FD

By Susan Gunelius

Product Image: Content Marketing FD

Content Marketing FD

Only 2 items left in stock
Description
Learn what content marketing is and how to develop a strategy for your business Content marketing is an exciting opportunity - and a moving target. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work. That's what this book is about! Learn the basics, how to build a strategy, how to create long-form and short-form content, how to analyze results, and a whole lot more. - Engage them - discover how to capture the attention of your customers instead of interrupting them - Add value - learn to create content that offers your customers an informational benefit - Go long - develop and promote blogs, videos, webinars, and more to share content that offers value to your customers - The short version - get the lowdown on supplying content via Twitter, LinkedIn, Facebook, Flickr, and more - Mind your manners - understand and follow social media etiquette to protect your brand - Start a conversation - familiarize yourself with the tools of informal Web writing, start conversations, and participate in forums or start your own - Keep it moving - analyze the results of your efforts and continually fine-tune your content marketing strategy Open the book and find: - How content marketing can benefit and build your brand - Techniques for breaking through the clutter - Ways to be sure you're not spamming - Search engine optimization tricks you can use - Advice on contributing to other Web sites - Great free tools to get you started - A glossary to explain the many terms you'll encounter - Tips on building relationships Learn to: - Develop an online content marketing strategy - Create content and publish it in long or short form - Promote your brand through conversations online - Follow the laws and avoid questionable content
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
368
Release Date:
2011-05-20
Publication Date:
2011-06-07
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118007298
ISBN13:
9781118007297
GPSR Manufacturer Reference:
[email protected]
Weight:
676 g
Height:
191 cm
Width:
235 cm
Thickness:
20 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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