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Ethnic Marketing

By Guilherme Pires

Product Image: Ethnic Marketing

Ethnic Marketing

By Guilherme Pires

0 - Default Title
Description
Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.
Product details
Edition:
illustrated
Number of Pages:
374
Release Date:
2018-12-13
Publication Date:
2018-12-13
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138210609
ISBN13:
9781138210608
GPSR Manufacturer Reference:
[email protected]
Weight:
692 g
Height:
157 cm
Width:
235 cm
Thickness:
25 cm
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