British Merchants in Nineteenth-Century Brazil: Business, Culture, and Identity, 1808-50

Name: British Merchants in Nineteenth-Century Brazil: Business, Culture, and Identity, 1808-50
Brand: Centre for Brazilian Studies
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By Guenther, Louise H.

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Description

Entrepreneurial British merchant communities, such as the small, but influential community in Bahia, Brazil, laid the early foundations for today's globalized business environment. Remarkably, though, little is known about the actual social processes underlying these communities. The British merchants of Bahia kept largely to themselves and, within the highly incongruous context of tropical South America, made a concerted effort to sustain a distinct social identity. This wide-ranging examination of the activities, relationships and tural perceptions of Bahia's British community extends well beyond the current boundaries of scholarship on nineteenth-century British influence in Latin America as a well as making a significant contribution to the growing filed of world business history.

Product details

Binding:: Paperback
Number of Pages:: 228
Release Date:: 2004-11-01
Publication Date:: 2004-11-01
Publisher:: Centre for Brazilian Studies
Languages:: Published: English, Original: English
ISBN10:: 0954407032
Weight:: 340 g

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