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Entering Emerging Markets

By Guenter Schoenborn

Product Image: Entering Emerging Markets

Entering Emerging Markets

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Description
At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging market. This book details the experiences of Motorola exe- tives with hands-on experience, who learned that they had to understand the demands of their new customers and consider their cultural differences.
Product details
Edition:
2
Number of Pages:
208
Release Date:
2006-03-03
Publication Date:
2006-03-03
Publisher:
Springer Berlin Heidelberg
Languages:
Original: English
ISBN10:
3540317457
ISBN13:
9783540317456
GPSR Manufacturer Reference:
[email protected]
Weight:
483 g
Height:
160 cm
Width:
241 cm
Thickness:
16 cm
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