Entering Emerging Markets

Name: Entering Emerging Markets
Brand: Springer Berlin Heidelberg
Availability: OutOfStock
Rating: 5 (1 reviews)

By Guenter Schoenborn

0 - Used - good

Description

At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging market. This book details the experiences of Motorola exe- tives with hands-on experience, who learned that they had to understand the demands of their new customers and consider their cultural differences.

Product details

Edition:: 2
Languages:: Original: English
Number of Pages:: 208
Publisher:: Springer Berlin Heidelberg
Publication Date:: 2006-03-03
ISBN / EAN:: 9783540317456
Weight:: 483 g
Dimensions:: 16/24/2 cm
GPSR Manufacturer Reference:: [email protected]

Buy on Amazon

Currently sold out

Add to Wishlist