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The Strategy Planning Process

By Rudolf Grünig

The Strategy Planning Process Law

The Strategy Planning Process

Only 1 item left in stock
Description
Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies' survival and long-term success. The strategy-planning process proposed in this book is based on the authors' many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary. Numerous practical examples serve to illustrate the proposed approach. For the third edition, the sections on corporate strategy and business strategy development have been redesigned and expanded. Throughout the book, many aspects have been clarified and simplified. The book provides practitioners the knowledge they need to develop their own strategies. In addition, it offers a valuable textbook on the complex task of strategic planning.
Product details
Edition:
3
Number of Pages:
292
Release Date:
2022-08-24
Publication Date:
2022-08-24
Publisher:
Springer
Languages:
Original: English
ISBN10:
3030939170
ISBN13:
9783030939175
GPSR Manufacturer Reference:
[email protected]
Weight:
606 g
Height:
160 cm
Width:
241 cm
Thickness:
22 cm
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