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Ripple

By Jez Groom

Ripple

By Jez Groom

0 - Default Title
Description
How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you'll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you. www.ripple-book.com
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
226
Release Date:
2020-03-31
Publication Date:
2020-03-31
Publisher:
Harriman House Publishing
Languages:
Original: English
ISBN10:
0857197533
ISBN13:
9780857197535
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
18
Weight:
204 g
Height:
138 cm
Width:
212 cm
Thickness:
16 cm
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