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Global Cmo

By Greg Paull

Global Cmo Business, Finance & Career

Global Cmo

Only 1 item left in stock
Description
Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. Many CMOs are spending more on technology than their Chief Information Officers (CIOs) or Chief Technology Officers (CTOs). In this new environment, what can a CMO do to stay ahead of the curve? Global CMO features insights from interviews with eighteen leading global CMOs responsible for bringing their brands into the future across dramatically different markets. The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola and Colgate-Palmolive; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Through these detailed discussions with the CMOs, independent marketing consultancy R3 seeks to uncover the common threads, solutions, and best practices to drive effectiveness and efficiency. Any practitioner--or observer--of marketing globally, regionally, or locally will find this a powerful resource.
Product details
Number of Pages:
240
Release Date:
2018-05-01
Publication Date:
2018-05-01
Publisher:
AMPLIFY PUB GROUP
Languages:
Original: English
ISBN10:
168401848X
ISBN13:
9781684018482
Weight:
567 g
Height:
160 cm
Width:
231 cm
Thickness:
23 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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