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Big Brown

By Greg Niemann

Big Brown Business, Finance & Career

Big Brown

0 - Used - good
Description
Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey-one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash-a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.
Product details
Edition:
1
Number of Pages:
272
Release Date:
2007-03-27
Publication Date:
2007-02-26
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0787994022
ISBN13:
9780787994020
GPSR Manufacturer Reference:
[email protected]
Weight:
548 g
Height:
157 cm
Width:
235 cm
Thickness:
19 cm
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