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Ben Jerry's Double Dip

By Jerry Greenfield

Product Image: Ben Jerry's Double Dip

Ben Jerry's Double Dip

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Description
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit Practical advice on everything -- from hiring employees to choosing suppliers Nuts-and-bolts information on values-led finance, retailing, and human resources Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
302
Release Date:
1998-05-13
Publication Date:
1998-05-01
Publisher:
Simon & Schuster
Languages:
Original: English
ISBN10:
0684838559
ISBN13:
9780684838557
Weight:
493 g
Height:
152 cm
Width:
229 cm
Thickness:
18 cm
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