Moderating Focus Groups
% SALE
Moderating Focus Groups
% SALE
% SALE
Description
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Product details
- Type:
- Book
- Binding:
- Paperback
- Edition:
- 1
- Languages:
-
Original:
English
- Number of Pages:
-
264
- Publisher:
-
Sage Publications
- Publication Date:
-
1999-11-01
- Release Date:
-
2000-01-28
- ISBN / EAN:
-
9780761920441
- Weight:
-
434 g
- Dimensions:
-
15/23/2 cm
- GPSR Manufacturer Reference:
-
[email protected]
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