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Global Marketing, Global Edition

Product Image: Global Marketing, Global Edition

Global Marketing, Global Edition

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Description
For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
Product details
Binding:
Paperback
Edition:
10
Number of Pages:
632
Release Date:
2020-02-20
Publication Date:
2020-02-13
Publisher:
Pearson
Languages:
Original: English
ISBN10:
1292304022
ISBN13:
9781292304021
Weight:
1316 g
Height:
216 cm
Width:
276 cm
Thickness:
34 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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