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Marketing for Nonprofit Organizations

By Stacy Landreth Grau

Marketing for Nonprofit Organizations Social Sciences

Marketing for Nonprofit Organizations

0 - Default Title
Description
Successful nonprofit marketing can capture the attention of donors, volunteers, legislators, and service consumers. Recognition like this can lead to a successful organization for years to come. The second edition of Marketing for Nonprofit Organizations provides various strategies to build upon when marketing for nonprofit and social impact organizations. Stacy Landreth Grau integrates research-based insights and practice-based innovation with a comprehensive introduction to the basics of marketing for small- and medium-sized organizations. She breaks the academic research into understandable and digestible points within her chapters, making this a great primer for nonprofit professionals and anyone interested in working for or starting a nonprofit. The book provides readers with an indispensable overview of marketing. This new edition highlights new and innovative organizations and how they are using methods new to the field. Grau explains the fundamentals of marketing for nonprofits. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization. Upon finishing this book, readers will know how to integrate important aspects of marketing into the fabric of an organization's mission, including brand strategy, social media, market research, target audience selection, promotional tactics, and market valuation.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
238
Release Date:
2021-01-01
Publication Date:
2021-01-01
Publisher:
OXFORD UNIV PR
Languages:
Original: English
ISBN10:
0190090804
ISBN13:
9780190090807
GPSR Manufacturer Reference:
[email protected]
Weight:
368 g
Height:
156 cm
Width:
234 cm
Thickness:
13 cm
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