Placeholder text

Go to cart

Culturematic

By Grant McCracken

Product Image: Culturematic

Culturematic

Only 1 item left in stock
Description
Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough Ideas A Culturematic is a little machine for making culture. It's an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what's coming next. In "Culturematic," anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko. For the traditional producers of culture--the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D--this book will inspire new innovation and creativity. For the emerging producers of culture--the digital players--this book will serve as a practical handbook. "Culturematic" our app for creating the world anew.
Product details
Number of Pages:
304
Release Date:
2012-05-15
Publication Date:
2012-05-15
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1422143295
ISBN13:
9781422143292
Weight:
419 g
Height:
149 cm
Width:
222 cm
Thickness:
30 cm
Buy on Amazon

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€3,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€3,49