Corporate Social Responsibility and Alcohol

Name: Corporate Social Responsibility and Alcohol
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Marcus Grant

0 - Default Title

Description

Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture.
Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol.
This will be the seventh volume in the ICAP Series on Alcohol in Society.

Product details

Edition:

illustrated

Number of Pages:

238

Release Date:

2005-06-01

Publication Date:

2005-06-01

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0415949483

ISBN13:

9780415949484

GPSR Manufacturer Reference:

[email protected]

Weight:

501 g

Height:

157 cm

Width:

235 cm

Thickness:

17 cm

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