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Contemporary Strategy Analysis
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Description
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).
Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.
Product details
Binding:
Paperback
Edition:
9
Number of Pages:
776
Release Date:
2015-12-18
Publication Date:
2015-12-18
Publisher:
John Wiley & Sons Inc
Languages:
Original:
English
ISBN10:
1119120845
ISBN13:
9781119120841
Weight:
1281 g
Height:
187 cm
Width:
244 cm
Thickness:
38 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€8,49