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Digital Selling

By Grant Leboff

Product Image: Digital Selling

Digital Selling

By Grant Leboff

0 - Default Title
Description
Sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice for engaging with customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. Readers will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
216
Release Date:
2016-09-03
Publication Date:
2016-09-03
Publisher:
Kogan Page Ltd
Languages:
Original: English
ISBN10:
0749475072
ISBN13:
9780749475079
GPSR Manufacturer Reference:
[email protected]
Weight:
339 g
Height:
156 cm
Width:
234 cm
Thickness:
12 cm
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