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The Business of Creativity

By Keith Granet

The Business of Creativity Business, Finance & Career

The Business of Creativity

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Description
Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarised as know what you do best and focus on that," applies to any organisation, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one."
Product details
Edition:
1
Number of Pages:
224
Release Date:
2016-12-06
Publication Date:
2016-12-01
Publisher:
Princeton Architectural Press
Languages:
Published: English, Original: English
ISBN10:
161689394X
ISBN13:
9781616893941
Weight:
901 g
Height:
260 cm
Width:
210 cm
Thickness:
20 cm
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