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Brand Hollywood

By Paul Grainge

Product Image: Brand Hollywood

Brand Hollywood

By Paul Grainge

0 - Default Title
Description
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
Product details
Edition:
1
Number of Pages:
228
Release Date:
2008-01-30
Publication Date:
2007-11-01
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415354048
ISBN13:
9780415354042
GPSR Manufacturer Reference:
[email protected]
Weight:
511 g
Height:
161 cm
Width:
240 cm
Thickness:
17 cm
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