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Is online advertising permitted without the consent of those affected?

By Silke Graf

Is online advertising permitted without the consent of those affected? Law

Is online advertising permitted without the consent of those affected?

0 - Default Title
Description
The lawfulness of the use of personal data is newly regulated in the General Data Protection Regulation (GDPR). However, it remains unclear whether the consent of the data subjects is required for this or whether advertising is justified as a 'legitimate interest' for use in accordance with Article 6(1)(f) GDPR. To answer this question, the term 'direct marketing', which is frequently used but not defined by European legislators, is examined in more detail and an attempt is made to resolve the conflict between Article 6(1)(f) GDPR and Article 13 ePrivacy Directive.
Product details
Binding:
Paperback
Number of Pages:
56
Release Date:
2025-12-22
Publication Date:
2025-12-22
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6208889006
ISBN13:
9786208889005
Weight:
102 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
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