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Breaking New Ground

By M. Grabicki

Product Image: Breaking New Ground

Breaking New Ground

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Description
The chronicle of a profitable understanding among nations In 1885, its 20th year of existence, Badische Anilin- & Sodafabrik (BASF) sent a director named Theodor Sproesser to a distant and exotic country: China. The manager was to explore huge new customer bases there for such BASF products as the recently invented tar dyes. The expedition was a success - one that in the next 130 years would multiply to a degree of which no one would have dared to dream: In 2014, as the world's leading chemical company, BASF achieved sales of around 5,5 billion euros in the Greater China region alone. It constructed one of its largest and most state-of-the-art Verbund sites in the Chinese city of Nanjing. Now the innovative chemical products are not just shipped to China but are being developed there directly for the global marketplace. But to get this far, the company had to follow an adventurous path, often needing to cross the chasms of intercultural communication. This book takes the reader along on a great journey through two very different worlds. This book is published with the kind support of BASF SE This is a book by HOFFMANN UND CAMPE Corporate Publishing distributed by the publisher HOFFMANN UND CAMPE Verlags.
Product details
Number of Pages:
382
Release Date:
2015-02-14
Publication Date:
2015-02-14
Publisher:
Hoffmann u Campe Vlg GmbH
Languages:
Original: English
ISBN10:
3455503632
ISBN13:
9783455503630
Weight:
1093 g
Height:
182 cm
Width:
239 cm
Thickness:
38 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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