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Multichannel Management

By Gottfried Gruber

Product Image: Multichannel Management

Multichannel Management

By Gottfried Gruber

Only 1 item left in stock
Description
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market.
Product details
Edition:
1
Number of Pages:
206
Release Date:
2009-10-31
Publication Date:
2009-10-31
Publisher:
Peter Lang
Languages:
Original: English
ISBN10:
3631594453
ISBN13:
9783631594452
GPSR Manufacturer Reference:
[email protected]
Weight:
385 g
Height:
153 cm
Width:
216 cm
Thickness:
15 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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