Onward: How Starbucks Fought for Its Life without Losing Its Soul

Name: Onward: How Starbucks Fought for Its Life without Losing Its Soul
Brand: Chichester: John Wiley & Sons
Availability: OutOfStock
Rating: 5 (1 reviews)

By Howard Schultz with Joanne Gordon

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Description

Onward: How Starbucks Fought For Its Life Without Losing Its Soul (Partner edition) Howard Schultz writes candidly and brilliantly about the journey Starbucks has undergone from conception to the present day; from his original concept of 'the third place', through the challenges of the Global Financial Crisis, to a true re-imagining of one of the world's most recognizable brands, and looking to the future. A book perfect for those interested in what it takes to build a brand and lead by example in a comitive and mercurial market.

Product details

Edition:: 1
Number of Pages:: 704
Release Date:: 2011-04-12
Publication Date:: 2011
Publisher:: Chichester: John Wiley & Sons
Languages:: Published: English
ISBN10:: 1119977231
GPSR Manufacturer Reference:: [email protected]
Weight:: 595 g

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