Customer Relationship Management in Electronic Markets

Name: Customer Relationship Management in Electronic Markets
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Iyer, Gopalkrishnan R

0 - Default Title

Description

Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Designed for customer service workers, managers, consultants, corporate trainers, and marketing students, this valuable tool can help you with Web sites, e-mails, cookies, and other technology to attract and keep the customers who will be the most profitable for your business.

Product details

Edition:

illustrated

Number of Pages:

124

Release Date:

2004-05-01

Publication Date:

2004-05-07

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0789019442

ISBN13:

9780789019448

GPSR Manufacturer Reference:

[email protected]

Weight:

297 g

Height:

145 cm

Width:

222 cm

Thickness:

11 cm

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