Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Name: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Brand: Business Science Reference
Availability: OutOfStock
Rating: 5 (1 reviews)

By Mónica Gómez-Suárez

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Description

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Product details

Languages:: Original: English
Number of Pages:: 658
Publisher:: Business Science Reference
Publication Date:: 2016-06-13
Release Date:: 2016-06-20
ISBN / EAN:: 9781522502203
Weight:: 1889 g
Dimensions:: 22/29/4 cm

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