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Sign Wars

By Goldman, Robert L

Product Image: Sign Wars

Sign Wars

By Goldman, Robert L

Only 1 item left in stock
Description
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us. "
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
323
Release Date:
1996-05-20
Publication Date:
1996-05-21
Publisher:
Guilford Publications
Languages:
Original: English
ISBN10:
1572300345
ISBN13:
9781572300347
Weight:
581 g
Height:
191 cm
Width:
233 cm
Thickness:
17 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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