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The Icarus Deception

By Seth Godin

The Icarus Deception Business, Finance & Career

The Icarus Deception

Only 1 item left in stock
Description
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. Godin shows us how it’s possible and convinces us why it’s essential.
Product details
Edition:
1
Number of Pages:
256
Release Date:
2012-12-31
Publication Date:
2012-12-31
Publisher:
Penguin Publishing Group
Languages:
Original: English
ISBN10:
1591846072
ISBN13:
9781591846079
GPSR Manufacturer Reference:
[email protected]
Weight:
374 g
Height:
215 cm
Width:
147 cm
Thickness:
24 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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