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Permission Marketing

By Seth Godin

Product Image: Permission Marketing

Permission Marketing

7 - Used - good
Description
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
Product details
Binding:
Paperback
Number of Pages:
256
Release Date:
2007-02-05
Publication Date:
2007-02-05
Publisher:
Simon + Schuster UK
Languages:
Original: English
ISBN10:
1416526668
ISBN13:
9781416526667
GPSR Manufacturer Reference:
[email protected]
Weight:
215 g
Height:
130 cm
Width:
198 cm
Thickness:
20 cm

Condition

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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7 - Used - good

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