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Business-to-Business

By Mario Glowik

Business-to-Business Business, Finance & Career

Business-to-Business

0 - Used - good
Description
This is the first book to cover B2B from an international perspective, rather than the usual marketing perspective and introduces the topic by providing insights into how customers, suppliers, logistics, and additional stakeholders are mutually dependent.
The authors illustrate each chapter with case studies including Apple, Panasonic, Johnson & Johnson, Epson and Samsung, resulting in a book which will be vital reading for students of international management, international marketing, and strategic management.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
316
Release Date:
2015-02-13
Publication Date:
2015-02-13
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415740886
ISBN13:
9780415740883
GPSR Manufacturer Reference:
[email protected]
Weight:
483 g
Height:
156 cm
Width:
234 cm
Thickness:
17 cm
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