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Business-to-Business

Business-to-Business Law

Business-to-Business

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Description
This is the first book to cover B2B from an international perspective, rather than the usual marketing perspective and introduces the topic by providing insights into how customers, suppliers, logistics, and additional stakeholders are mutually dependent.
The authors illustrate each chapter with case studies including Apple, Panasonic, Johnson & Johnson, Epson and Samsung, resulting in a book which will be vital reading for students of international management, international marketing, and strategic management.
Product details
Edition:
1
Number of Pages:
316
Release Date:
2014-05-30
Publication Date:
2014-05-29
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415740878
ISBN13:
9780415740876
GPSR Manufacturer Reference:
Weight:
640 g
Height:
161 cm
Width:
240 cm
Thickness:
22 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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