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National Brands and Global Markets

By Nikolas Glover

National Brands and Global Markets

By Nikolas Glover

- Default Title
Description
Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of 'Made in' can be used to shed light on society at large.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
266
Release Date:
2024-11-28
Publication Date:
2024-11-28
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0367762684
ISBN13:
9780367762681
GPSR Manufacturer Reference:
[email protected]
Weight:
409 g
Height:
156 cm
Width:
234 cm
Thickness:
14 cm
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