Advertising Budgeting and Geographic Allocation: A Decision Calculus Approach (Classic Reprint)

Name: Advertising Budgeting and Geographic Allocation: A Decision Calculus Approach (Classic Reprint)
Brand: Forgotten Books
Availability: OutOfStock
Rating: 5 (1 reviews)

By Urban, Glen L.

0 - Default Title

Description

Excerpt from Advertising Budgeting and Geographic Allocation<br/><br/>The author gratefully acknowledges the programming for the system done by Jay Wurts and the data ysis support provided by Frank Geiger and Robert Klein.

Product details

Binding:: Paperback
Number of Pages:: 82
Release Date:: 2018-09-29
Publication Date:: 2018-09-29
Publisher:: Forgotten Books
Languages:: Published: English, Original: English
ISBN10:: 0365903248
Weight:: 122 g

Buy on Amazon

Currently sold out