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Co-creating Luxury Customer Experiences in Tourism

By Tatiana Gladkikh

Co-creating Luxury Customer Experiences in Tourism Law

Co-creating Luxury Customer Experiences in Tourism

0 - Default Title
Description
This book provides insight into the luxury yacht (or superyacht) tourism market and industry. Superyacht tourism is a distinct form of tourism by virtue of the fact that luxury yacht consumers (guests) receive a bespoke vacation experience co-created with both the yachts’ crew and associated allied agencies. Elaborating on these co-created superyacht experiences, the book explores the inputs of both guests and stakeholders and is unique in three main ways. Firstly, it presents insight into the luxury value proposition all the way from yacht design through to ownership, staffing, charter management and consumption. Secondly, it presents an understanding of the luxury yacht market proposition through the unifying framework of customer experience. In doing so the book follows the shift in focus from the material and symbolic elements of luxury towards the experiential element. Finally, the book incorporates both academic and industry expert insights into the co-creation of luxury yacht experiences.
Product details
Number of Pages:
220
Release Date:
2026-01-03
Publication Date:
2026-01-03
Publisher:
Springer
Languages:
Original: English
ISBN10:
3032051940
ISBN13:
9783032051943
GPSR Manufacturer Reference:
[email protected]
Weight:
401 g
Height:
153 cm
Width:
216 cm
Thickness:
17 cm
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