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Authenticity

By Gilmore, James H.

Authenticity Business, Finance & Career

Authenticity

Only 1 item left in stock
Description
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sellor how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine, rather than something fake from some phony. When deciding to buy, consumers judge an offerings (and a companys) authenticity as much asif not more thanprice, quality, and availability.
Product details
Edition:
illustrated
Number of Pages:
320
Release Date:
2007-10-18
Publication Date:
2007-10-18
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1591391458
ISBN13:
9781591391456
GPSR Manufacturer Reference:
[email protected]
Weight:
626 g
Height:
167 cm
Width:
245 cm
Thickness:
34 cm

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