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Social Media Law for Business
By Glen Gilmore
0 - Default Title
Description
Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:
Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising
"Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence
"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School
"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
274
Release Date:
2014-12-10
Publication Date:
2014-12-10
Publisher:
McGraw-Hill Education
Languages:
Original:
English
ISBN10:
0071799605
ISBN13:
9780071799607
GPSR Manufacturer Reference:
Weight:
402 g
Height:
152 cm
Width:
229 cm
Thickness:
15 cm
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