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Scenarios in Marketing

By Gill Ringland

Scenarios in Marketing Law

Scenarios in Marketing

Only 1 item left in stock
Description
To create Scenarios in Marketing, Gill Ringland and Laurie Young have called on the expertise of highly-respected contributors, and the lessons of leading-edge case studies: The contributors - Lloyd Burdett, Associate Director, The Henley Centre Ltd. - Andrew Curry, Director, The Henley Centre Ltd. - Paul Fifield, Director, The Paul Fifield Organisation Ltd. - David Haigh, Chief Executive, Brand Finance Plc. - Crawford Hollingworth, Founder and CEO, HeadlightVision Ltd. - Don E. Schultz, President, Agora Inc. - Merlin Stone, Director, WCL - Tim Westall, Founding Partner, April Strategy Ltd. - Neil Woodcock, Director, WCL The case studies - Exploring assumptions at D2D - Developing new business streams at Electrolux - Scenarios in arts marketing - Marketing strategy at Pfizer - Using real environments to model the future - Hathaway shirts - Strategies for mobile commerce - Telephone directories - IT 'Hardware' - Global personal product range extension - European frozen food innovation - Tesco - Nestlé Rowntree - Courvoisier
Product details
Edition:
1
Number of Pages:
248
Release Date:
2006-09-22
Publication Date:
2006-11-01
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0470032723
ISBN13:
9780470032725
GPSR Manufacturer Reference:
[email protected]
Weight:
569 g
Height:
157 cm
Width:
235 cm
Thickness:
19 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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