Advertising and Psychology (RLE Advertising)

Name: Advertising and Psychology (RLE Advertising)
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Leslie Gill

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Description

In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man's conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book's purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader.

Product details

Edition:: 1
Number of Pages:: 194
Release Date:: 2013-03-20
Publication Date:: 2013-03-21
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 0415817706
ISBN13:: 9780415817707
GPSR Manufacturer Reference:: [email protected]
Weight:: 461 g
Height:: 161 cm
Width:: 240 cm
Thickness:: 15 cm

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