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Wonder Women

By Giles Lury

Product Image: Wonder Women

Wonder Women

Only 1 item left in stock
Description
Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing', is that they are all MEN. In Giles Lury's and Katy Mousinho's WONDER WOMEN, are the stories and insights from women who have had a tremendous influence on the marketing industry. There are stories of Brownie Wise who transformed Tupperware, Mary Wells Lawrence who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard (Edwin Dunn OBE), the Chief Customer Office at the BBC (Kerris Bright), and the only female country CEO in Carlsberg (Helle Muller Petersen). Pulling the insights together to not only celebrate their success, but to provide role models and insights for great marketers to come.
Product details
Binding:
Paperback
Number of Pages:
232
Release Date:
2021-06-01
Publication Date:
2021-03-04
Publisher:
LID Publishing
Languages:
Original: English
ISBN10:
1912555875
ISBN13:
9781912555871
GPSR Manufacturer Reference:
[email protected]
Weight:
310 g
Height:
130 cm
Width:
198 cm
Thickness:
24 cm
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