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Prisoner & the Penguin

By Giles Lury

Product Image: Prisoner & the Penguin

Prisoner & the Penguin

By Giles Lury

0 - Default Title
Description
The power of a good story has long been recognized. It seems that as a race, we humans love a good story. But stories aren't just for pure enjoyment"they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable storybook that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable, but all are true and remind marketers and businesspeople that the best marketing is something that people tell others about and retell over many years.
Product details
Number of Pages:
192
Release Date:
2014-06-09
Publication Date:
2013-10-01
Publisher:
LID Business Media
Languages:
Original: English
ISBN10:
1907794514
ISBN13:
9781907794513
GPSR Manufacturer Reference:
[email protected]
Weight:
227 g
Height:
187 cm
Width:
241 cm
Thickness:
15 cm
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