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Planning Advertisements (RLE Advertising)

By Gilbert Russell

Product Image: Planning Advertisements (RLE Advertising)

Planning Advertisements (RLE Advertising)

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Description
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
Product details
Edition:
illustrated
Number of Pages:
208
Release Date:
2013-03-20
Publication Date:
2013-03-21
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415817994
ISBN13:
9780415817998
GPSR Manufacturer Reference:
[email protected]
Weight:
482 g
Height:
161 cm
Width:
240 cm
Thickness:
16 cm
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