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Fast Tracks & Fast Cash
By Gigi Romano
- Default Title
Description
This definitive account traces the sport's commercial transformation: the vision of Bill France Sr., the construction of Daytona International Speedway, the arrival of corporate sponsors, and the television partnerships that brought stock car racing into millions of living rooms. It explores how merchandising booms, driver branding, and manufacturer rivalries fueled revenue, and how the sport adapted to economic crises, technological change, and a diversifying audience.
Packed with factual detail and vivid narrative, Fast Tracks & Fast Cash reveals how NASCAR's unique blend of speed, spectacle, and savvy business has shaped its legacy - and continues to drive its future. Whether you're a lifelong fan, a student of sports marketing, or fascinated by the intersection of culture and commerce, this is the inside track to understanding the business engine that powers NASCAR.!
Product details
Binding:
Paperback
Number of Pages:
242
Release Date:
2025-08-14
Publication Date:
2025-08-14
Publisher:
Independently Published
Languages:
Original:
English
ISBN10:
1923570595
ISBN13:
9781923570597
Weight:
357 g
Height:
152 cm
Width:
229 cm
Thickness:
13 cm
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