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Marketing Across Cultures in Asia

By Gesteland, Richard R.

Marketing Across Cultures in Asia Business, Finance & Career

Marketing Across Cultures in Asia

0 - Used - good
Description
"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 ye
Product details
Number of Pages:
220
Release Date:
2002-05-01
Publication Date:
2002-04-10
Publisher:
Copenhagen Business School Press
Languages:
Original: English
ISBN10:
8763000946
ISBN13:
9788763000949
Weight:
432 g
Height:
235 cm
Width:
159 cm
Thickness:
16 cm
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