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Mass Appeal

By Gest

Mass Appeal

By Gest

0 - Default Title
Description
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Product details
Edition:
1
Number of Pages:
198
Release Date:
2020-07-15
Publication Date:
2008-09-29
Publisher:
ACADEMIC
Languages:
Original: English
ISBN10:
0190062177
ISBN13:
9780190062170
Weight:
387 g
Height:
145 cm
Width:
222 cm
Thickness:
14 cm
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