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The Athena Doctrine
By John Gerzema
Only 2 items left in stock
Description
How feminine values can solve our toughest problems and build a more prosperous future
Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.
- - Advocates a new way to solve today's toughest problems in business, education, government, and more - Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries - From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio
Product details
Edition:
1
Number of Pages:
304
Release Date:
2013-03-22
Publication Date:
2013-04-16
Publisher:
Wiley
Languages:
Original:
English
ISBN10:
111845295X
ISBN13:
9781118452950
GPSR Manufacturer Reference:
Weight:
500 g
Height:
159 cm
Width:
236 cm
Thickness:
32 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€5,49