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The Stranger's Long Neck

By Gerry McGovern

Product Image: The Stranger's Long Neck

The Stranger's Long Neck

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Description
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
224
Release Date:
2010-06-17
Publication Date:
2010-07-15
Publisher:
A&C Black
Languages:
Original: English
ISBN10:
1408114429
ISBN13:
9781408114421
Weight:
378 g
Height:
172 cm
Width:
234 cm
Thickness:
14 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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